The Head of Business Development & Aviation Marketing is responsible for driving the airport\u2019s strategic growth by expanding its airline network, increasing passenger and cargo traffic, and maximizing commercial revenues. This role blends B2B aviation marketing (Route Development) with commercial real estate, retail, and concession strategy to ensure the airport remains competitive, financially sustainable, and a primary economic driver for the region<\/p>\n
Aviation Marketing & Route Development (Aeronautical Growth)<\/p>\n
Airline attraction & retention: Build and maintain strong relationships with domestic and international airlines (network carriers, low-cost carriers, and cargo operators) to pitch new routes and frequencies.<\/p>\n
Business case formulation: Use global aviation data to conduct market analysis, passenger demand forecasting, and route profitability modeling to present data-driven business cases to airlines.<\/p>\n
Incentive schemes: Design, implement, and manage airport incentive programs (e.g., landing fee discounts, marketing support) to mitigate risks for airlines launching new routes.<\/p>\n
Industry representation (in coordination with Airport Director): represent the airport at major international aviation forums and conferences to secure face-to-face negotiations with airline network planners.<\/p>\n
Commercial Business Development (Non-Aeronautical Revenue)<\/p>\n
\u2022Concessions & Retail Strategy: Oversee the commercial layout and leasing of airport spaces, including Duty-Free, food and beverage (F&B), retail outlets, parking and car rentals.<\/p>\n
Property & Real Estate: Identify land development opportunities around the airport perimeter, including hotels, logistics hubs, and corporate parks for potential expansion of airport presence<\/p>\n
Advertising & Partnerships: Manage the airport\u2019s indoor\/outdoor digital advertising inventory and secure high-value corporate sponsorships.<\/p>\n
Strategic Marketing & Passenger Demand Generation<\/p>\n
B2C Tourism Marketing: Collaborate with local tourism agents, government entities, and chambers of commerce to market the destination, stimulating inbound passenger demand.<\/p>\n
Airport Branding: Oversee the airport\u2019s public relations, digital marketing channels, and community outreach programs to enhance the airport\u2019s corporate reputation.<\/p>\n
Education:<\/p>\n
Bachelor\u2019s degree in Aviation Management, Marketing, Business Administration, Economics, or a related field.<\/p>\n
An MBA is a preferred criteria.<\/p>\n
Experience:<\/p>\n
5 – 7 years of experience in business development or marketing within the aviation industry (airports, airlines, or civil aviation authorities), with at least 3 years in a leadership role.<\/p>\n
Track Record:<\/p>\n
Proven success in successfully negotiating and launching new airline routes or managing multi-million dollar commercial lease portfolios.<\/p>\n
Strategic thinking<\/p>\n
Strong analytical skills<\/p>\n
Strong negotiation skills<\/p>\n
In depth know-how of airline product management<\/p>\n
In depth know-how of airline marketing management<\/p>\n
English & French language skills<\/p>\n
Additional advantageous skills<\/p>\n
Knowledge of the airline pricing and revenue management tools is an advantage<\/p>\n
Knowledge of Arabic language skills is an advantage<\/p>\n
Reports to<\/p>\n
Disciplinary reports to:<\/p>\n
Airport Manager<\/p>\n
Functional reports to:<\/p>\n
Group Structure<\/p>\n
Direct reports<\/p>\n
No immediate reports<\/p>\n
Performance indicators<\/p>\n
Growth in total passenger and cargo throughput and aircraft movements.<\/p>\n
Number of new airlines attracted and new routes launched per fiscal year.<\/p>\n
Percentage increase in non-aeronautical revenue per passenger.<\/p>\n
Retention rate of existing airline routes.<\/p>\n
Customer satisfaction<\/p>\n
Budgeted cost adherence<\/p>\n
Snap-shot organizational chart<\/p>\n","protected":false},"featured_media":28,"menu_order":3,"template":"","job_department":[6],"class_list":["post-27","job_position","type-job_position","status-publish","has-post-thumbnail","hentry","job_department-staff-function-support-of-airport-director"],"_links":{"self":[{"href":"https:\/\/www.skyloungeservices.com\/SkyLounge\/wp-json\/wp\/v2\/job_position\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.skyloungeservices.com\/SkyLounge\/wp-json\/wp\/v2\/job_position"}],"about":[{"href":"https:\/\/www.skyloungeservices.com\/SkyLounge\/wp-json\/wp\/v2\/types\/job_position"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skyloungeservices.com\/SkyLounge\/wp-json\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/www.skyloungeservices.com\/SkyLounge\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"job_department","embeddable":true,"href":"https:\/\/www.skyloungeservices.com\/SkyLounge\/wp-json\/wp\/v2\/job_department?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}